Meetings, incentives, conferences, and exhibitions (MICE, with the “E” sometimes referring to events and the “C” sometimes referring to conventions) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose.

MICE tourism usually includes a well-planned agenda centered on a theme or topic, such as profession trade organization, a special interest group or an education topic. Such tourism is often a specialized area with its own exhibition